What does the future hold for digital signage?

Digital signage has advanced drastically since its launch and in the future, we can expect many more functions such as personalization, data analysis, interactive media, better reality and artificial intelligence.

• Fancy and complicated technologies

Waiting is now a thing of the past. Response speeds and data processing needs to be extremely fast, and for that, state-of-the-art equipment is required. Faster response means enhanced data processing, which thereby leads to improved content for LED signs.

Digital signage manufacturers such as LED Craft Inc are investing more time and money to incorporate better technologies in our products. LED displays will work in cooperation with cameras, mobile devices and software applications. Sensors will process relevant personal data in order to achieve maximum customer satisfaction.

One example is as follows: as soon as you enter a restaurant, you can be offered a customized menu based on your diet and health condition. The immediacy in which you are offered this special menu is exceptional. Even before you can read the general menu of the restaurant, you are offered a menu of your choice.

• Smarter technologies

Algorithms will be more advanced and they can enhance the operational process to increase ultimate performance. You will be able to better analyze your products, services and solutions, hence provide better service to your customers. One example of smarter technology is to present a Guacamole advertisement when purchasing Nachos, so the customer now knows of an interesting way in which he/she can make use of the Nachos.

Recognition and personalization are key functions in such an analysis. When you provide personal information such as age, dimensions, lifestyle, jobs, preferences and so on to open source devices or apps downloaded on your mobile, you are giving the retailer an opportunity to offer a personalized experience. With this personal data, stores can in turn recognize you with a name greeting when you enter and immediately show you a list of products that you would be interested in.

• Software decides what to display when

Artificial Intelligence (AI) can manage and monitor digital signage operations and then appropriately decide what content should be displayed for each customer depending on the analysis of personal data. For example, a person looking at toothpaste in a department store can be shown a toothpaste deal rather than a face wash deal.

• Digital signage will replace staff

Human-to-human relationship can be completely excluded by using LED signs to communicate with customers. Advanced technology for retail stores where customers can checkout items and pay for them without having to stand in any queues has already been introduced. You simply pick up what you need and pay for it through the store’s software application downloaded on your mobile.

Instead of shopping personnel, smart displays are playing a key role in the shopping experience. Smart displays can detect what your next purchase will be and can show you the best deals for it. While waiting for a taxi for example, the display can guess your final destination and show you a list of places to visit there.