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The latest chapter on DOOH is getting written right now in your favorite hangout spots. Bars and cafes are serving digital advertising with food and drink. What is the reason for this advertising boom? Let’s find out.
High Dwell Time
Unlike other retail points, bars and cafes have increased dwell time due to their social environments, usually more than 60 minutes. It gives advertisers ample time to deliver their message. These are also the perfect settings for interactive media via touch screens. Marketers can plan their campaigns based on time and audience. Reliable data is also available due to the predictability and regularity of footfall.
Integrating Live Action with Ads
Bars are a social setting for live TV viewing. Breaks are ideal for pushing customized and personalized ads – like how Stella Artois changed its ad slogan to offer customers a free drink when Wimbledon play paused due to rain. It establishes relevance to the audience, creating positive responses.
Time To Tell the Story
The bar and cafe scene creates a relaxing atmosphere. The audience is poised to consume comestibles as well as visual content. It is your chance to tell a story with a series of ads, in a sequence or intermittently. Marketers can also use longer ads and unleash creativity to the maximum.
A Form of Entertainment
LED signboards showcasing various ads in various media formats create an upbeat and entertaining environment. Owners of bars and cafes have the chance to transform their interiors with the content. Anticipating different ads adds to the visual stimuli of the experience.
Deeper Connections with Consumers
Bars and cafes are social settings where people meet with friends and family. They are also regular haunts of some. With demographic data, advertisers can tailor messages to tap into various human emotions. For instance, a cafe hosting regular birthday celebrations can be a perfect place to advertise health insurance. Due to the intimate setting, ads may also seem more personal to individuals.
Ad Credibility
Billboards and LED signs in everyday environments have more credibility than online ads. Out-of-home advertising improves consumer confidence by 100%. The fact that they are chosen for display by their cafe or bar also indicates trust. OOH has a higher net favorability among consumers than all other digital media, radio, podcasts, and streaming audio.
Easy Transition from Physical to Virtual
The bar and cafe scene sets the scene for instantly bridging the physical with the virtual by allowing consumers to look up brands on their phones at leisure. OOH drives online traffic more efficiently than TV, digital display and video, radio, and print. Over three-quarters of US adults recently used their phone to engage with an OOH ad.
Not Strictly Commercial
Unlike DOOH ads people see on roadside billboards or storefronts, LED signage in bars and cafes has a more intimate appeal. They do not come across as overly commercial. They are part of the aesthetics and the environment, making ads on these signs appear more natural and less contrived.
LED signs for your bars and cafes for all advertising purposes
It makes sense why out-of-home advertising has been finding its way into bars and cafes. It has been the second fastest-growing ad medium in the US during the past decade. DOOH emerges as the most favored and motivating advertising medium, particularly among younger generations and urban dwellers. Soon, you will be decking your bar or cafe with digital ads from all spheres of life. When it happens, have the best canvas ready for marketers to run all ad types.
LED Craft digital signboards are custom-crafted for your space to deliver visually stunning results. Get perfect pixel pitch for pleasing viewing, readability and brightness. Made with the latest LED technology, quality is the norm at LED Craft. Discounts for volume orders are available now!
