Technology
Smartphones
Smartphones are within arms distance from nearly 7 out of 10 people in the United States. These devices are always connected to the internet and this technology can be a hindrance to the power vested in digital signage if the execution is not done properly. Experts in digital signage deployment integrate communication on digital displays, smartphones and other devices in order to reinforce messaging. Smartphones and electronic signage should not be competing against, but complementing each other.
In the retail industry, smartphones play a major role in creating a shopping experience. With a retailer’s app, customers can order online and make the in-store shopping experience much faster. As a result, customers are informed and satisfied and retailers can obtain essential data such as how a customer interacts with the brand’s products. This information needs to be integrated into the digital signage content strategy. Such a personalized experience is what customers expect in 2019. Generalized messages targeted at large demographics is more suitable for outdoor digital billboards and print media.
For institutes who don’t work in line with technical development teams, these smartphones can be seen as a threat. Integrating apps to digital signage should be in the initial stage of your strategy; not a third party thrown in just to keep your clients happy.
Analytics
Digital advertising and apps allow for the generation of genuine ROI reports. In the digital signage industry, touchscreens play a big role in extracting data from users which in turn is used to produce the ROI reports.
For better planning purposes, a firm planning to invest in digital signage should discuss certain things with clients – for example: interaction levels, product lift and category lift. Doing so makes clients confident and shows that your firm will back recommendations with ROI.
Small Format – Digital Tags
Many businesses across the globe are adapting to small-format digital signage. This means a large percentage of revenue on labor is shifting towards robotics and automation. Consequently, the industry will shift towards batteries and open source data integration. For reducing labor, providing live and accurate data and to increase efficiencies, automation and digital tags is the answer.
Communications
Internal communications has grown so rapidly that it is now a necessity, not an option. Transparency is what the younger generation are looking for in companies they work with. Larger firms can use intranets and apps, but these are only for employees and these tools don’t work independently.
As a firm, you can reach your employees, visitors and vendors in the best possible manner with indoor digital displays. These can range in sizes from small displays in conference rooms to large video walls at entry ways of the organization. One amazing aspect of digital signage is that content which is already produced for other multiple communication forms internally can be repurposed. You could hire a digital signage solutions provider to manage the content and repurpose it in a strategic way so as to change the image of your company. When going through the reviews of large corporations, there are always comments from employees who are unaware of the current situation. A well-executed digital signage strategy can correct this in a simple manner.
