How the entertainment industry can use LED displays to create immersive experiences

Imagine hyping up a live audience in a major arena without LED screens or BTS performing Mic Drop without the iconic giant red screen. Nor can we! Modern live entertainment is a multi-channel experience, and LED displays take centre stage, literally. They do a lot more than play EDM visuals. They communicate with the audience, relay important messages, introduce artists, play visuals relevant to performances, and turn into digital art screens that transform the stage atmosphere. Is it even possible to have live performances without these screens? Some artists would even argue that digital screens are part of the performance, if not integral. So, in what ways do LED displays for the entertainment industry create immersive experiences?

Concerts and music venue

One of the most prominent uses of LED displays in the entertainment industry is in live music events. Large and small screens have become staples at concerts and music festivals. These displays enhance the visual aspect of performances by showcasing high-definition visuals, live footage of the artists & crowd, and synchronized light shows that elevate the overall concert experience. They create a powerful synergy between sound and visuals, enveloping the audience in a mesmerizing audiovisual journey.

The Sphere at the Venetian Resort in Las Vegas, a 580,000 sq ft fully programmable LED screen, is the largest on earth. The 16K exosphere comprises approximately 1.2 million LED pucks. Each puck contains 48 diodes, each capable of displaying 256 million different colors. The venue opened to the public on 29 September with U2’s residency.

Theatrical Productions

All the world’s a screen! Theatrical productions have also embraced LED technology to bring sets to life and enhance storytelling. LED video walls and displays serve as dynamic backdrops that instantly switch from scene to scene. The ability to project lifelike environments and intricate details on these displays immerses the audience in the narrative, making it more engaging and memorable. Some experimental theatre productions incorporate large LED displays that project live performances. Onscreen theatre offers a better viewing experience for those without a direct view. West Side Story by Ivo van Hove used high-resolution display technology that filled the entire back wall with some sections of the screen open to reveal separate rooms.

Talks and open lectures

We know TED Talks use an LED wall to create an immersive experience for the audience, but the use of digital signage isn’t TED-specific. Aside from the educational setting, experts in various fields get invited to talk at venues. Even scientists go on tour! Just ask Neil deGrasse Tyson. Those interested in these particular subjects appreciate the visuals that accompany these talks.LED walls with high contrast ratios and pixel pitches enable experts to generate interest in the content they share.

Sports arenas and stadiums

Imagine the Super Ball without the ads. Now imagine the Super Bowl without giant LED screens. Both scenarios are bleak for the viewer at home and the spectator in the arena. Sports events have become more exciting and engaging thanks to the immersive videos. Enormous screens provide real-time statistics, instant replays, and interactive elements that keep fans informed and entertained throughout the game. These displays enhance the spectator experience by incorporating live digital and real-life action.

The future of cinema

LED screens are replacing projectors in movie theatres. They work well with 3D and IMAX content. They support higher resolutions – as high as 4K or 8K. LED video walls can reproduce a wider color gamut than traditional projection systems. The future of cinema is fully immersive and multi-sensory, part of which is only enabled by LED.

Theme parks and attractions

Theme parks are renowned for immersive experiences, and LED displays are integral to their success. From simulating thrilling rides to creating themed environments, LED technology is at the heart of bringing fantasy worlds to life. These displays can change scenes, adjust lighting, and provide real-time information to ensure visitors have an unforgettable time. SeaWorld Abu Dhabi has one of the largest LED screens in the world. The cylindrical LED wraps around the plaza and shows underwater scenes to give visitors the impression they are in the ocean depths. It is 218 meters in width and has a 5mm pixel pitch.

Conclusion

The entertainment industry has embraced LED displays with open arms, ushering in a new era of immersive experiences. It captivates, engages, and transports audiences in a myriad of ways. From the pulsating energy of live concerts to the hypnotizing storytelling of theatrical productions to the enthralling worlds brought to life in theme parks, LED technology is pushing the boundaries. The possibilities for creating varied experiences are endless. LED Craft custom-creates digital displays for concert venues, arenas, and stages. We also offer art rendering services and high-end graphics. Our products, calibrated for optimal pixel pitches, viewing angles, brightness, contrast ratio, and color reproduction, deliver dynamic visuals no matter the screen size or venue. Want to build your own LED screen for your venue? Use our free consultation to learn more.