How to Deliver Targeted Ads on Your LED Sign This Season

The holidays are here, and a surge in retail sales is on the cards. This year, over 80% of retail sales in the US are expected to occur in-store. More people are looking for in-person, real-world shopping than online. Brands, too, are preparing to compete with one another for consumer attention. LED signs and billboards are significant drivers of that attention-grabbing. So, have you thought about seasonal ads and promos for your LED sign? Here are our tips to cut through the ad clutter.

Multi-format signage ads

The billboard makes a powerful statement. However, it is vital to own your canvas for more versatility. Consider indoor and outdoor LED signs for your store. They can increase viewability and location-specific targeting. You can update ads based on traffic, stock and days of the week. Highlighting seasonal offers on outdoor signs is a great way to attract footfall. By bringing the content to the location, you create immediacy and impulsivity. 

Indoor signs can naturally connect with consumers inside the store considering holiday buys or searching for last-minute gifts. These act as automated shopping assistants. You can utilize dynamic content to drive attention to products you want to push. Visuals are so important in creating appeal. Leverage discounts, offers and freebies with engagement. These can be QR codes or coupons they can scan.

Localized targeting

Get in on the local social calendar and activity. Think beyond the conventional ads. Announcing a free hot drink courtesy of your brand after the town tree lighting ceremony can draw potential customers and drive brand awareness. You can sponsor ads for school Christmas concerts and local theatre productions alongside your brand. Invite consumers to try samples of your products at the local Christmas market. You can also advertise Santa visits and photo ops at your store. Slogans like “support local businesses this holiday season” bring the spotlight onto your brand and shopping locally. Localized messages highly resonate with the community.

Creating urgency with real-time updates 

One of the advantages of LED signs is the ability to update messages in real-time. It makes advertising hyper-local and time-relevant. Flash sales create a time-sensitive need for consumers to act fast. You can use real-time conditions like traffic count, time of the day, weather reports and local events to promote flash sales. A countdown timer and live updates amplify the message. Translate real-world marketing to virtual by integrating a hashtag and encouraging shoppers to tag a friend or share social media posts related to the sale to stand a chance to win a gift.

A friend of the shoppers

Your LED signs can carry friendly to-do list reminders to consumers. These can include buying gifts for loved ones, preparing gravy for the Christmas turkey in advance or putting out milk and cookies for Santa. These can draw attention to your brand in a more meaningful and relatable way. Use video and images for maximum visual impact. Include helpful tips to make it look informative. Add reminders on fire, electrical and kitchen safety to create PSAs. Shoppers pay more attention to value-adding messages. Marketing that enriches the shopping experience builds customer loyalty.

Spread the holiday cheer with LED Craft!

Seasonal strategies can drive sales this Christmas. And none better than digital signage. Use its localized targeting, friendly reminders, PSAs and real-time updates to promote your brand and drive sales. 

LED Craft brings features and designs that elevate digital out-of-home marketing. Manufacturing signage across the board for industry leaders, small businesses and organizations, we give your money its best value. From art rendering services to installation and maintenance, we offer a complete LED sign experience without intermediary costs. Get in touch with us for a free consultation and quote.