We all know how rapidly evolving the digital signage industry is and we talk so much about how important it is for businesses to invest in LED displays in order to stay above competition and increase their turnover. Today, LED Craft Inc is going to briefly discuss how businesses in the digital signage industry can keep up with the rapidly developing technology for the betterment of their company.
Inclusion in terms of diversity and equity.
While it is true that women are entering the team of employees in a digital signage company, one must note what role do they have in the company? Are they given an office-based responsibility, are they an assistant to someone or are they the marketing manager responsible for putting up finishing touches to the final content? It must be noted that while these are important jobs, experts question why women aren’t seen having technical debates and being involved in product development, making decisions regarding sales targets, sales strategies and so on. In fact, it should come naturally for digital signage companies to have more women participate in such conversations.
This change is quite simple to bring about for those in the digital signage industry. All you have to do is look at your own employees and ask them what they want to be involved in and what discussions they want to be a part of.
Digital signage expert Stephen Dorsey quotes: “Achieving equality is not about taking anything away from anyone, it’s about sharing with everyone in an inclusive way.”
If more and more companies practice inclusion, we will see more success stories for others to learn from, eventually benefitting everybody. More than just the one person who ended up being included, it makes other people’s jobs easier and helps the entire company as a whole.
Emerging markets to keep an eye on.
According to industry experts, Latin America is a huge, expanding market. The new initiative – DSLATAM (Digital Signage Latin America) is focused on introducing high quality digital signage solutions to Latin Americans.
More often than not, emerging markets are faced with the issue of being highly fragmented with several small local business competing with price over quality. Initiatives like DSLATAM are very helpful in creating awareness of the importance of investing in high quality electronic signage.
Stay away from isolation; instead – collaborate.
As a business in the digital signage industry, it is important to avoid isolating from the industry and other manufacturers or competitors. In fact, the industry as a whole is moving towards ecosystems, integrations and collaboration instead of each firm just doing their own thing. Missing out on this togetherness can prove to be detrimental for your company.
Also, isolating from a technical point-of-view will have a negative impact for your business. bring together customers, developers and different departments of your company itself to communicate and find better solutions. While this is a big risk, it is also a massive opportunity to be in the loop.
In addition to that, companies must encourage customers to provide feedback on their experiences. For example, your team can come up with the best digital displays for a business but until that business actually talks about how the signage solution has helped them increase their turnover, no one will know how well your company as an LED sign provider has done.
When communicating with your potential clients, ask them customer-centric questions to provide a customer-focused solution. Instead of focusing on your idea of what the solution should be or how you think you should adjust the LED display sizes or placement, ask customers how they are actually using the technology, and what they are doing with it.
