In the retail industry, digital signage offers a lot of benefits for businesses. When the holiday season approaches, everyone is looking forward to shop. By properly using signage, a business can easily boost sales during the holiday season.
Here are some easy to implement strategies that businesses can use with LEDs to boost holiday sales.
Communicate offers and special discounts
With LED signage, you can highlight exclusive offers and deals pertaining to your products and services, which would be most ideal to display during the holiday season. When promotions are displayed on signage, current and potential new customers are aware that these are limited time offers, hence this may influence their purchasing decisions. For businesses selling bulky goods, you could offer free shipping valid only over the festive season. Invest in a custom LED sign and put up these attractive deals on display, and watch how your sales revenue instantly increases!
Promote products and services
Every business has a handful of products and services that are more popular and fast selling. It is important to feature these products on your LED screen to drive sales further. In terms of the holiday season, you should choose to promote seasonal products that sell more during that time of the year. Strategic thinking and planning are required in determining which products will balance profitability and demand in the best possible manner. But once you’ve got that sorted, display those on your signage. According to studies, items advertised on digital displays can result in an increase in sales of over 15 percent!
Use LED mobile billboards
LED billboards can also be mounted on vehicle bodies, especially large trucks delivering goods to various geographical areas. Eye catching content displayed on LED mobile billboards can attract large audiences, making them familiar with your brand. Furthermore, companies can send their mobile billboards displaying seasonal promotions at holiday events with an aim to target holiday shoppers.
Use creative holiday-themed video clips and images
Put together a team to invest some time into coming up with a clever holiday branding strategy that will keep your in-store environment fun, festive and engaging for shoppers while also adding to your wall décor. In-store presentation plays an important role for repeat and new customers both. Impressions of your store, business professionalism standards, and quality of products and services are all formed by way of the look and feel of your store which is enhanced with digital signage.
Interactive LED displays
Make use of touch screens to make your signage interactive. You could display wayfinding details for customers to find a particular item in your store. You could also have a product catalog where customers can browse through the features of products that interest them and decide what to purchase. Customers matter – so, showing them that you have gone that extra mile and that you care about their concerns can help improve sales for your business. Basically, anything that you want to share with your customers can be done through digital signage.
Build loyalty
Your die-hard customer base will be highly thrilled with your efforts to strengthen your loyalty program. To display love and appreciation towards your customers, offer in-store seasonal discounts for loyalty members. You could also send them a promo code valid during the holiday season, which they can use for their purchases. All this information can be displayed on digital signage so customers are well aware about it and will be encouraged to purchase from you again. LED displays can also be used to display reviews from loyal customers, which will tempt repeat and new customers to make a purchase.
