While digital signage is being adapted by all sorts of industries, houses of worship are thinking: why not us? LED Church signs have come into being for some time now with worship services displayed on digital signage at Churches. But other houses of worship are now starting to use outdoor LED displays to send across messages to their target market.
Replacement of old and traditional signs
Traditional signs are commonly used outside Church premises to inform members and other potential members about their events. Some Churches are now switching to electronic signage for this purpose.
An interesting example is the First Baptist Church in Woodstock Georgia; they used dual LED displays that could be seen by drivers passing by on both directions. They started out with 30mm red monochrome displays but the graphics team at the Church found it very difficult to work with the limited types of graphics that could be displayed and also the slow updating process. The Church then successfully upgraded to two 3ftx17ft, 16 mm full color displays to put across their messages.
When it comes to houses of worship, it is not just about exhibiting attractive graphics, they need to get their message across.
In Wisconsin, two schools following the Xavier Catholic system merged together and as a result of this, the community was concerned about the future of the Church. But this was good for the Church because they needed to replace their traditional sign which was clearly not communicating well and was difficult to manage. The old sign looked tired, manually changing messages was a task and further complications occurred due to the extreme winters in Wisconsin. The new sign gave the church an opportunity to let the community know that they still exist and it became very easy to communicate with parishioners and the rest of the target market.
With the help of trusted LED sign manufacturers, Churches across the nation can deploy similar outdoor LED sign solutions with high resolutions and attractive use of color. Promoting of events, announcement of weddings, rewarding parishioners on their achievements, informing mass timings and conveying community service messages can all be done with the help of LED Church signs.
The importance of staying up to date
For houses of worship, the true value of LED displays can be realized simply by putting an effort in staying updated with the present advancements in communication technology.
Today consumers expect LED screens everywhere and if you don’t have them, you carry the risk of being perceived as outdated. With the simplicity of using and updating digital signs as compared to manually moving letters around, why not just adopt to the technology?