Measuring the ROI of outdoor LED signage

From vibrant downtown centers to local retailers and lavish resorts, investing in a digital messaging and communication system is an absolutely effective marketing tool for a business. Research has shown that businesses that invest in outdoor digital signage have seen a 32 percent increase in ROI as compared to those that use static signage (BCS Consultations reports).

In the recent past, static signage such as billboards, window displays and mailers were a strong medium used by businesses to attract customers to their brick-and-mortar establishments. Today, businesses can leverage the power of digital messaging centers to effectively engage consumers. By providing customizable experiences, outdoor LED displays can contribute towards increase in sales, attracting new customers and recognizing your brand as an industry innovator.

LED Craft Inc assists you in evaluating the real ROI of outdoor LED displays

Current spending situation

Carry out an overall evaluation of the budget used in your existing signage solution. Consider the cost and time commitments required as well as the opportunity costs of not going digital. With an outdoor LED signage campaign, businesses no longer need to print, ship and install traditional signage every time a new message needs to be displayed. One-dimensional window clings, manually updated letterboards, and being forced to have the same advertisement being displayed for months is no longer a concern for businesses.

Digital signage can be updated instantly with just a few clicks, allowing businesses to provide timely and relevant content that speaks to customers at the right moment. Organizations can save on labor and the liabilities that come with employees having to put their lives at stake by climbing ladders and working on busy highways to change static signage.

The prices of LED displays have significantly reduced over the last few years, thus making it a more affordable investment for small businesses. Also, in terms of maintenance costs, LEDs use 50% less energy than traditional outdoor lighting. The wastage can also be significantly reduced because there are no outdated signages and shipping materials being collected; which means lesser trash in landfill and reduced carbon emissions associated with having to transport a new sign every time.

Installation budget

When transforming from traditional out-of-home signage to digital out-of-home signage, operators will find that most of the outdoor LED billboard cost is not just for the technology but also for construction such as electrical work, materials, permits, apparatus and so on. These costs can vary depending on each project. In high-traffic areas for example, it is very important to assess the structural integrity of a building before mounting an LED display onto it. Uncommon surfaces and old, historic buildings also need special analyzing.

With the help of local structural engineers who are well knowledgeable about the structural and permitting requirements of the geographical area, LED manufacturers must carry out an analysis in order to make sure everyone is kept safe and the best long-term results of the digital signage is redeemed. Although time consuming, this process is highly essential because once a display is mounted onto a building, it is going to be there for the long haul. The advantage of trusting a reputed digital signage provider is that they do all the technical work and the business has the benefit of minimal maintenance. Once an outdoor LED display from LED Craft Inc is properly installed, it is rather simple to update and maintain.

Measuring the benefits of outdoor signage

Moving from static to digital outdoor advertising has benefits that are tough to measure – such as retail foot traffic. Vibrant, ever-changing content with bright colors and sharp images can attract shoppers in ways that traditional posters never could.

Businesses can promote attractive amenities via digital messaging centers: on-site EV charging stations, advertising lunch specials, season product promotions, and so on.

Interactive LED displays are an effective way to engage with the community. To appeal to the neighboring community, businesses can highlight a local sports achievement for example. Displaying such fun and brand centric content takes minimal effort, yet is highly effective with digital signage.

Tips to maximize the ROI of digital signage

• Work with a trusted digital signage provider and installer. This will ensure safety of employees, customers, audience and will secure the integrity of your brand. Reputed signage manufacturers ensure quality signage that will last, and requires minimum maintenance, as well as quick support when needed.
• Make sure your signage is placed at the right spot to reach customers at the right time. Maximum emphasis on location should be there. Once the sign is mounted, it will stay there for the long run. Hence make sure it is thoughtfully placed for optimal viewing.
• Create eye-catching content to make the most of your vibrant signage. When viewers see fresh and relevant content in a tech-forward fashion, your business can engage more with passersby on a minute-to-minute basis.
• Going digital can provide a fresh outlook to an otherwise stale marketing campaign, thereby introducing new and exciting ways to connect with your potential customers.