Just like any other sign, the primary existence of a monument sign is to get a message across. Usually, monument signs are freestanding, mounted on a permanent base such as concrete on the ground, detached from the main building, and placed most often at the edge of a lawn. Construction of these monument signs require a lot of masonry to make sure they stand strong and are durable. You’ve probably seen them many times before but it may not have occurred to you that those are called ‘monument signs’.
Outside a professional building, a monument sign might be made of stone or wood and may have an LED display incorporated into it. Changeable letter signs can also be constructed in the form of a monument sign. Basically, it is a sign for every kind of company – being able to mark different kinds of locations in different ways, and they come in different shapes and sizes to create unique appearances.
Smart businesses have incorporated custom monument signs to brand their operations. They place these freestanding signs near parks, shopping centers, neighborhood public areas, commercial buildings, campuses and so on. There are several LED monument signs benefits and uses; but most importantly, they can help customers and suppliers find your business easily, as a result contributing towards achieving the success you deserve.
Benefits of LED monument signs
- Visible and attractive
Monument signs are mounted at eye level, which means they are readily visible to both motorists and pedestrians. If you don’t put up the correct signage, more than half of your potential customers will not be able to locate your business. Monument signage can be seen from a distance – delivering branding that is hard to miss! Incorporating LED illumination into your monument sign will be more attractive and can capture attention at any time of the day or night.
With a heavy construction base, monument signs are long lasting, harsh weather resistant and are able to endure the outdoor elements. These ground mounted signs also deliver a message that your business is well established with an intention to keep operating for the long term.
Monument signage is a practical campaigning tool; it helps create an architectural theme, helps market your business, and adds consistency to your brand image.
Those visiting your business location may have trouble spotting it from the main road. For this reason, monument signs are very practical for housing subdivisions and apartment complexes
Directions to your business are also easy to provide when monument signs are placed outside as a landmark. Sometimes monument signs become so popular, people often end up using them to provide road directions. For example, “look out for the LED Craft Inc sign at the end of the driveway and turn left there”.
- Cost effective
The crafting of a monument sign is done with substantial and durable materials, requiring minimum maintenance. The illuminated components also use LED sign lighting which makes them energy-efficient and long-lasting; thereby leading to cost effectiveness in the long run. What more can you ask for than a worry-free branding opportunity?
- Target a large audience
For any business, the most loyal customers usually reside within 5 geographical miles of your location. This means that on average, every potential customer will see your sign several times in a week. Monument signs are ideal for drawing attention and informing people of your existence. Moreover, a good outdoor sign means more people can be attracted, regardless of their demographic. Hence you can target a large audience with one well designed monument sign.
- Amplify your marketing
In branding and marketing, consistency is key. Therefore, a permanently stationed monument sign gives an impression of consistency. In fact, you can use your sign to promote your brand’s overall image. Research shows that monument sign investments increase sales by at least 10%!
How to use LED monument signs
To install a monument sign, the first thing you’ll need is ground space. Reach out to local officials and as far as your local city council rules and regulations are cleared, you are good to go. You can then begin creating a sign design that will reach potential clients.
Choose the location of your monument sign very wisely. It must be visible from the road and large enough for people driving by to get a glance at it. If you are going to station your sign on a lawn, make sure the lawn is properly maintained. Some good landscaping around the area also might do good for your monument sign. Make sure your sign has a good height and that those nearby trees and shrubs don’t block its view.
Another important point to consider with monument signs is the content to be displayed:
- Keep your messages brief
- Advertise discounts, events and special promotions
- Emphasize on your brand name
- Business updates and offers
During the sign design stage, try to match the appearance with the perception you want to have of your business. Appropriate imagery and colors should not clash with the background. For example, a financial consultation will be targeting wealthy clients and must have a sign that radiates around something respectable.
Lastly, the construction of your monument sign should match the exterior of your building. For example, if your business building is made of brick or stone, your sign can be made from the same material. This also creates a consistent impression and reflects well on your brand.
Where can monument signs be used?
- Apartment complexes
- Financial institutes
- Educational institutes
- Gated communities
- Shopping centers
Monument signs is an ideal way to attract a large audience to your business. Let LED Craft Inc design, create, manufacture and install a monument business sign. We have a variety of options in terms of materials, colors, and other features to make sure your business stands out amongst others around you.