New lights promise colorful, safer downtown St. Louis

Neon has a certain magic: that warm, buzzing glow no screen has fully replicated. But when a business sign runs 12 to 18 hours a day, magic has a cost. We manufacture LED signs, so take this with that in mind, but we’ll give you a straight answer: for a couple of...

If you’ve started shopping for an LED sign, you’ve noticed the price range is wide: anywhere from a few hundred dollars to well over $50,000. That spread isn’t random. It comes down to a specific set of factors, and once you understand them, you can build a realistic...

If you manage a dealership, inventory usually isn’t the hard part. Getting the right people to notice, pull in, and stay engaged long enough to take the next step is. Car shoppers rarely settle on one dealership early and stick with it. Nielsen’s automotive research...

Ask a salesperson what pixel pitch you need and you’ll get a fast answer. Ask them to explain why that number fits your specific location, and you’ll find out quickly whether they know what they’re talking about. Pixel pitch is the distance, in millimeters, between...