New lights promise colorful, safer downtown St. Louis

You may hear several names for what appears to be the same sign. A school calls it a digital reader board. A church calls it an LED marquee. The city permit application refers to an electronic message center. A supplier may use all three terms in the same...

A monument sign can be a strong fit for a school entrance, church campus, office building or retail property. But when you start collecting quotes, the prices can be difficult to compare. One supplier may price only the LED display, while another includes the masonry...

A lower purchase price does not always mean a lower long-term cost. Two LED signs can look similar on paper while having different service requirements, warranty terms and electricity use. Those differences become important once the sign has been operating for several...

An outdoor LED sign can face direct afternoon sun, summer heat, dust and freezing winter temperatures. The way its cabinet manages heat affects how reliably it operates in those conditions. That is why cooling deserves attention alongside display size, brightness and...