In digital signage, size of the display is an important factor, but there are other additional factors that make an LED display highly impactful. For several years, LEDs have been the go-to solution for companies looking to make themselves highly visible to the public.
If you imagine Times Square in New York today, the first thing that comes to mind are the huge LED displays that are prominent in the area. Digital communication channels are putting across their messages here not just to create an atmosphere but also to arouse curiosity.
It is rather evident that LED technology has revolutionized digital signage and overall digital communication mediums. According to experts, the reason for this is quite straightforward: as technology advances, prices decrease, thereby creating new modular possibilities for electronic displays. Smaller parts can be easily assembled into larger units, making way for screen sizes that had never before been possible, or were very expensive and complicated to create. Now with LEDs being manufactured in smaller formats, it is time to rethink the possibilities of what digital signage can do for your business.
Experts in the digital signage industry are now putting across the perception that although size of your display is important, the shape and form carry more weight. In general, we assume that a large screen will be more attractive to viewers. This was true in the past but now this thought process has changed.
Change in human thinking
Large screens are becoming more and more abundant wherever we go today. Our brains have gotten used to this frequent occurring and interprets it as a norm, directing our attention to something else which is more attractive. Of course, this depends on the attractiveness of the content too. But the point is, the human brain generalizes things. What previously impressed us no longer creates a ‘wow’ factor.
By incorporating technological powers into human creativity, it is possible to create something extraordinary. Think out of the box and come up with new shapes, sizes and forms of LED signs. The human brain will then direct their attention towards it and your audience will focus on your unique digital screen.
The simplest way to visualize this is to imagine four corner pillars placed around a stand in a store. Build the ends as screens and then divide the content onto all four sides to bring together one whole screen, depending on which angle it is looked at. You have now created a unique LED display that makes the brain start thinking. It disrupts the stereotypical perception of what a screen should look like. It also disrupts the pattern of thinking and what one expects – thus automatically arousing curiosity and creating an interest in the viewer’s mind.
Therefore, size does actually matter – but bigger is not necessarily better. On the other hand, format is what really matters.
An ideal example
Consider this one example in Germany that very well explains out-of-the-box thinking for LED signage solutions. A massive LED screen has been placed in the middle of a building but no one is looking at it. The advertisers there are now considering transforming this into a collection of 100 small screens placed throughout a long corridor. It will be known as a digital corridor where the content will be linked between the screens in an inquisitive manner which is guaranteed to bring the eyes and the brain on alert mode! It is true that the maintenance for 100 screens will be more challenging, but the investment won’t be more costly. When taking into account the prices per inch of LED screens today, it may even turn out to be cheaper. Also, in terms of service and maintenance, replacing or fixing issues in a small individual unit is easier than working with a large one. As for content, new demands will be created but that can be catered to with the help of smart digital signage software. But those who produce the content will have to come up with innovative solutions because this corridor will be a new way of communication.
Thus, there will be more and more digital communication channels in the future and at the center of this stage will be LED technology. For a future that is pushing towards unique shapes and formats of the electronic display, it also requires intelligent digital signage software and smart human creators.