Static to Digital: How to Maximize Your Out-Of-Home Campaigns

Based on the Digital Out of Home Advertising Market report, the industry is expected to grow at over a 10% rate to reach a market size worth more than $33 billion in 2026. The growth is driven by the benefits of automation that static OOH lacks. By investing in LED signage, you, too, can maximize your OOH campaigns. Let’s take a look at how.

An unmatched pace

A digital ad can change every 15 seconds, while a static sign can stay up for weeks or months. Businesses and brands can display multiple ads on a loop on a single LED display to promote several products and services. 

These are programmable, which means you can tailor ads for different times of the day to target different audiences. The pace of change also makes the content more stimulating and engaging. 

Dynamic adjustments allow you to promote products people are most likely to buy when they are most likely to buy them. It may be coffee and sandwiches in the morning and dinner and drinks in the evening.

Moving Vs. Still images

Moving images are more impactful than static ones. They catch the eye quicker and hold attention for longer. They allow complex messages to be conveyed more effectively. Sequential messaging delivers a beginning, middle, and end within seconds, making storytelling impactful. 

Research by Wordstream finds that 86% of people would like to see more videos from brands. LED signs support both moving and static visuals. You have the flexibility to use them appropriately in your campaigns.

Omnichannel marketing

Digital OOH advertising can connect audiences across several platforms. For example, QR codes on an LED sign can take consumers to a landing page. A hashtag that accompanies a billboard ad can take users to social media sites. A call to action on a DOOH ad can drive traffic to URLs and social media. These can guide consumers from brand awareness to purchase. 

Top-of-funnel: Captures attention and builds awareness in high-traffic areas.

Mid-funnel: Encourages exploration by directing viewers to websites or apps.

Bottom-of-funnel: Drives conversions through promotions or calls-to-action.

Real-time optimization

One of the slickest advantages of digital signage is building campaigns based on real-time data. These could be changing trends, breaking news and foot traffic. You can launch programmatic DOOH campaigns within the same day when strategies shift. It ensures your ads are optimally targeted to real-world conditions that create demand. Real-time optimization increases engagement as people see your ads as more relevant than others.

Enhanced creativity

With LED signs, you get a digital canvas that supports multi-format media. You can utilize them tailored to individual campaigns. It could be a thought-provoking statement in a white or blank space, moving imagery that appeals to emotion or a video that immerses the audience. Digital signage can be used to explore creative advertising that sparks curiosity.

Keeping the interest alive

Online, TV and newspaper ads can drive foot traffic to physical stores. However, there’s a chance they can abandon the purchase while inside the store. Keeping a DOOH campaign going on your indoor and outdoor LED signs fuels their purchasing decisions. These provide visual stimulation and enhanced consumer experience that influence sales. Signage can be used to make customers feel welcome, assisted and immersed.

Run your creative campaigns on LED Craft signs to maximize ROI

The shift from static to digital can maximize your advertising campaigns. It offers optimal visual impact, versatility, precise targeting, omnichannel marketing and consistency. Tap into the power of moving visuals and real-time optimization.

LED Craft designs and manufactures signs of all sizes and types for every industry. Our cutting-edge technology and innovative solutions cut through the clutter to make your signs stand out. Discover high-end tech and seamless customization with our products. Let us know how we can help your DOOH campaign.