Every now and again you want a fresh start on your digital marketing plan because of the fast pace that the digital world is running at. Maybe a new social media platform can be targeted or a new product has to be released. You might even be looking at outsourcing SEO to a specialized company to get your rankings higher. Whatever it may be, one thing is for sure; you want your business to continue growing and that’s the goal that you have your mind set on. And to do that successfully, here are a few tips on handling digital marketing that you can follow. These tips are simply opinions from experts who we can learn from.
Search engines will most likely not have any major algorithm changes in the near future. But it is still necessary for businesses to pay attention to things like mobile friendliness and high quality of content. If not, your rankings and sales will significantly suffer. Hence SEO departments should focus on creating outstanding content that is aligned to the knowledge vault stated by search engines. More than keywords, “rich answers” are more important now. Search engine users want more than just information; they want direct answers to their queries. Search engines will give higher rankings to sites that provide those direct responses.
Search engines are emphasizing on “https” URLs simply to enhance the user experience. By protecting customer information, users are felt secure and they are encouraged to keep coming back to your site. Also keep in mind that some web hosts offer free SSL certificates. If yours does, then well and good. But if not, it’s better to pay a few dollars a year and get it from your own web host rather than going somewhere else to a host that offers free SSL certificate because this may result in a few headaches in the long run.
Business cannot and should not avoid video marketing, particularly on digital signage. Social media platforms offer live video streaming facilities. Similarly, lots of other types of videos can be used for displaying on your LED screen. You can also study your audience and create videos with content that cater to them. Live streaming is gaining popularity though and one example for live videos is to let your audience watch while consumers are testing a product. This is a great technique for boosting sales for certain niches.
Businesses still need to maintain good user experiences on desktop AND mobile platforms. Desktop SEO is definitely not dying any time soon. At the same time, mobile SEO is on the rise. When people get home at the end of the day, they still end up opening their laptops and continue searching. Although mobile has limited capability, its increasing use should not be ignored. There are many ways in which mobile can be connected to your digital signage campaign. In fact search engines rank based on mobile optimization as well. And until laptops and desktops become obsolete, desktop SEO also needs importance.