Useful ways to simplify content management in digital signage campaigns

Investing in digital signage content is one part of the challenge while managing the content to be displayed on the LED screens is another challenge. The employees in charge of managing content in particular are faced with a complex challenge more often than not. But today, developers have made considerable effort to simplify the content management process in such a way that even the beginners will find it easy to create and publish advertisements/announcements.

When staffing issues were brought to light during the Covid-19 pandemic, LED sign manufacturers saw the need for simplifying the content management process. Employees without any technical knowledge were put in charge of publishing digital information for indoor and outdoor digital signage. From conference rooms to waiting rooms, factory premises, hospitals, warehouses, schools and government centers, several organizations faced this challenge. Gradually, such role changes became permanent in many companies as they had to struggle with financially breaking even by laying off certain staff as well. As a result, corporate leaders have been on the lookout for digital signage solutions that do not require specialized skills to operate. If the technology is complex, it won’t be user-friendly, as a result, the return on investment will be lower and the confidence in digital signage campaigns will reduce.

To avoid this downfall, here are four ways that technology can be made more effective and efficient.

Simplicity

People want technology to be easy to use. But when it is not, they will avoid it and go elsewhere for a better experience. As a result, you are losing customers, which adds to the list of challenges that a business faces. Digital signage and kiosks should be used as a means of filling this communication gap. This requirement for digital systems that can be operated by anyone without the necessary skills has been around for a long time. LED signs for businesses must eliminate the stress of creating and publishing content by providing inbuilt, pre-designed software with which anyone can organize, design and publish the content to be displayed.

On these pre-designed templates, the user will see visually laid out content, exactly as it will appear on the custom LED sign. The interface must be designed in such as way that the user/content manager can quickly begin and complete the task at hand, thereby reducing the completion time and allowing for faster updates on indoor LED signs. The content to be displayed can be 100% customized and you can include information from different sources, add, delete, move and resize as you wish on simple and easy-to-use software. You can also schedule the content to be published at a later time as per requirements for your target market.

The best LED signs incorporate touchscreen facilities for users to interact with, in addition to microphones and cameras so staff can communicate with team members off-site as well. In schools for example, the electronic signs for schools can be connected to a printer so students just have to press a button if they want a particular timetable or announcement in hardcopy.

Remote access and management

In order to ensure smooth operation of a business, content management systems must be regularly updated. Virus guards and software updates are essential to make sure the systems don’t crash. These maintenance costs are one of the largest hidden cost of LED signs that are often overlooked. With remote management systems, these costs can be reduced in a number of ways. The team in charge of maintaining the digital signage system does not have to be on site to carry out these updates. Just a click of a button from anywhere else can implement software updates on the system. When a display malfunction occurs, the employee/s in charge will be alerted and they can initiate repairs from wherever they are located.

Security

Security is a top concern for organizations implementing digital signage systems. Although there is a team of content managers in charge, everyone should not have the authority to access and edit everything on the platform. This is where different levels of control come in and passwords are used to set permissions for each user and project. If any changes are required to these levels, whether it is for the entire business or specific to a certain location, they can be done in real-time, from wherever the officer in charge is located.

Outcomes

When customers and employees have more information, they are more satisfied. Today’s digital world also means a connected world, in which they expect continuous updates from indoor LED signs that they interact with. Time is money. Employees don’t want to spend hours in front of a screen without knowing how to navigate around it in an effort to distribute content. They are wasting time and money both.

By offering easy-to-use digital signage platforms, content managers have become more successful after the pandemic. Managers can now quickly post the information necessary and move on to tackling other operations within the business. Overall, the company is also saving money when managers become more productive in their ways, and they don’t have to travel to multiple locations to look into the maintenance of different LED signs.

In conclusion, as long as content management systems don’t pose a big learning curve or require a large capital investment, every business/organization, whether big or small, will consider investing in it to increase sales and customer base.