How digital signage can benefit your business
- Connect with customers
Outdoor digital signs for businesses are highly beneficial because this is the first thing a customer sees concerning your firm, and could possibly be the only thing they remember. Connect with your audience and help your business shine with better, brighter, and clearer advertisements that are visible on highways and stand out from the rest.
- Create state-of-the-art advertisements
LED signs possess a variety of features that allow businesses to create out-of-the-box advertisements. Digital color screens, high-resolution images, high brightness, and the ability to display videos are ideal for producing a beautiful and easy-to-read ad with a combination of pictures, animation, and text.
- Keep up with trends
Almost all businesses today are investing in LED signs in some way or the other. By choosing the right sign for your business, not only can you increase turnover but you are keeping up with your competitors and swaying them away from a competitive edge.
- Attract a wider market
Outdoor digital signs for businesses allow products, promotions and other special messages to be displayed easily, with just a few clicks. Full-fledged presentations can be created and messages can be displayed in segments to attract different markets driving through the highway at different times of the day.
- Can be used in any environment
Outdoor signage is manufactured to withstand extreme weather conditions such as heavy winds, excess rain, snow, ice and even dust storms. A high-quality external cabinet keeps your signage safe from harsh weather conditions.
- Easy installation and maintenance
LED sign varieties manufactured by LED Craft Inc are simple to install and easy to maintain. There is also convenience in removing the sign in case a component has to be replaced.
What are the best industries for digital signage?
- TV Stations
- Public Institutes
- Industrial Production
- Facility Management
- Places of Worship
What are the different types of LED displays?
- Indoor LED Signs
- Outdoor LED Signs
- Billboard Signs
- Video Walls
- Transparent LED Displays
- LED Gas Price Signs
- Mobile LED Signs
- LED Street Light Solutions
Each of these LED varieties is either monochrome, tri-color, full-color, or double-sided displays.
How can digital billboards be used as a business?
Along with advertising your products and promotions on a digital billboard, you can earn by offering smaller businesses who don’t have their own signage to buy some space on yours. Because outdoor digital signs are located in areas with heavy foot and car traffic, any firm will accept that it is a great way to advertise their business. Also, since digital billboards are large and the content can be played on a rotational basis, there is sufficient space to accommodate several company advertisements.
Why use building signage?
It is a good idea to use your building to place digital signage. You are already paying for your building space through ownership or lease so why not advertise here as well? Your building is a physical representation of your business. Hence eye-catching building signage can be associated with your physical location and your storefront, thereby making your brand popular. The correct signage helps to reinforce the link between the location and your business; and potential clients will be able to find your business easily.
Why is Digital signage gaining popularity?
- Develops a positive brand image and promotes your brand.
- By communicating your message to the audience in a creative manner, you are making the communication more effective – grabs a wider audience and holds their attention for longer.
- Outdoor LED signs work 24/7, even when your business is closed, thereby acting as a persistent reminder to your customers.
- Outdoor digital signage is very creative, can reach out to a wider audience, and can generate productive attention from individuals.
- As compared to traditional forms of advertising, the cost per impression with LED signs is more economical.
How effective is outdoor advertising?
Most people spend 70% of their time outside the home.
As consumers move through their daily lives, they take note of the advertising around them. After television ads, outdoor digital signs are the most memorable forms of advertising media. Furthermore, people often travel on the same route every day, sometimes more than once a day. Placing your ad on one of these frequently traveled routes means people will see it repeatedly and have it drummed into their minds.
A survey states that outdoor advertising is the most trusted form in comparison to search adverts and banner ads on websites. When people trust your advertising, there is a higher chance of them engaging with your brand. Moreover, if an ad is particularly striking or funny, word of mouth plays a big role. People will tell their friends about it and this in turn increases the number of people getting aware of your brand.
When compared to other ad media such as TV, print, and radio, where consumers can just flip through channels and papers if they are not interested, outdoor digital signage gives advertisers complete control over how and where their ad is seen. Also, if we are at home or any other indoor location while watching TV or flipping through a magazine, we may be talking to friends or colleagues at the same time or just scrolling through our phones. But when we are out and about, research indicates that awareness is increased by 33%, which means, we are more likely to absorb the message of an outdoor advertisement.