Why are digital menu boards the most powerful tool for a restaurant?

by | Jan 23, 2023

The core focus of any restaurant is to serve delicious food to satisfy customers. However, traditional restaurants end up investing a lot of time and money on physical paper menu cards and chalkboards.

The typical customer experience at a restaurant is where a waiter comes and manually notes down the order, comes back awhile later with the food, and then comes back a third time with the bill. This procedure has been prevalent since the era of Queen Victoria and it is high time for a change! The pandemic has resulted in digitization completely conquering the world. This transformation has become the norm in most businesses and the trend is being followed by those who have not yet made the transformation. Switch to electronic displays and digital menus to provide customers with a unique and exciting dining experience!

Once restaurants invest in digital menus, customers can simply access these by scanning a QR code on their smart phones. QR codes have become widely popular now – from being used for tracking car parts to read millions of digital menus worldwide. Several restaurants and customers have embraced this procedure as a standard dining feature and is in fact a savior for restaurants in trying to cut costs with staff layoffs. Self-service restaurants can also replace traditional menus at the cashier with LED displays. Indoor digital signage in restaurants can also be used as interactive kiosks for customers to place their orders via these digital displays.

With this trend becoming more popular, LED Craft Inc is here to remind you of the many benefits of digital menus.

  1. Customers who order via digital menus are more comfortable and at-ease when browsing the menu and often tend to spend more with add-ons and extras. All these factors lead to bigger bills; and which restaurant doesn’t love a big bill?! Research shows that the average order value of restaurants that have implemented QR codes has increased by nearly 22% (Digital Signage Today).
  2. Printing of paper menus is a big cost for restaurants. Small changes to the items being offered and/or their prices require re-prints of the entire menu. This excessive use of paper leads to significant harm to the environment. With QR codes and digital signage, the printing requirements drastically reduce because all modifications are made to the digital menu with just a few clicks. Imagine how many trees can be saved!
  3. LED displays and digital menus can provide more information about meals to restaurant customers without overwhelming them. For example, nutrition facts, ingredients and preparation time can be arranged in a subtle, yet prominent fashion.
  4. Digital signage can be updated anywhere at any time. The minute you run out of stocks for an item, the operator can remove that from the menu so as to avoid disappointing customers. Daily specials and promotions can also be publicized and the latest version of the menu can be uploaded online.
  5. With interactive digital kiosks and digital menus, restaurants can access valuable customer data, which can then be used to help the business understand customer needs on a deeper level. For example, foods that go together can be offered as a combo promotion, timings of the day that certain foods sell more, regular requests made by customers, and other such details. With these insights, restaurant managers can make better decisions to stay ahead of competitors.

Related Posts

8 Creative Uses for Mobile LED Signs at Events and Festivals

8 Creative Uses for Mobile LED Signs at Events and Festivals

Where does your brand stand in a sea of sights and sounds? In the world of events and festivals, being attention-grabbing is everything. Whether you are organizing a local street fair, a music festival, or a corporate event, standing out in a visually rich environment...

read more
How to Maintain and Troubleshoot Video Wall Installations

How to Maintain and Troubleshoot Video Wall Installations

Video walls have become the visual centerpiece for everything from retail stores to boardrooms and public spaces. However, like any high-performance technology, these require regular care and a sharp troubleshooting eye to keep them running smoothly. Whether you’re a...

read more
Best LED Display Solutions for Schools in 2025

Best LED Display Solutions for Schools in 2025

The demand for digital transformation in education continues to surge, with LED displays emerging as a cornerstone of modern school infrastructure. These offer schools improved communication, enhanced engagement, and more dynamic learning environments. Are you...

read more
The Future of LED Signs: Trends to Watch in 2025

The Future of LED Signs: Trends to Watch in 2025

Out-of-home (OOH) advertising revenue surpassed $9.1 billion in 2024, the highest revenue volume in history. Digital OOH (DOOH) led the momentum, accounting for 34% of total OOH ad spend, growing by 7.5% in 2024. As DOOH rises steadily year-on-year, innovation brings...

read more
Outdoor LED Signs for Retail Stores in Missouri

Outdoor LED Signs for Retail Stores in Missouri

How to put your foot right like Kleinschmidt's in Missouri. Designed, manufactured and installed by LED Craft, the boot sales are getting an audience! Upgrade to digital with a combo sign. Promote your brand, products, new arrivals and sales right from your office...

read more
8 Creative Uses for Mobile LED Signs at Events and Festivals

8 Creative Uses for Mobile LED Signs at Events and Festivals

Where does your brand stand in a sea of sights and sounds? In the world of events and festivals, being attention-grabbing is everything. Whether you are organizing a local street fair, a music festival, or a corporate event, standing out in a visually rich environment...

read more
How to Maintain and Troubleshoot Video Wall Installations

How to Maintain and Troubleshoot Video Wall Installations

Video walls have become the visual centerpiece for everything from retail stores to boardrooms and public spaces. However, like any high-performance technology, these require regular care and a sharp troubleshooting eye to keep them running smoothly. Whether you’re a...

read more
Best LED Display Solutions for Schools in 2025

Best LED Display Solutions for Schools in 2025

The demand for digital transformation in education continues to surge, with LED displays emerging as a cornerstone of modern school infrastructure. These offer schools improved communication, enhanced engagement, and more dynamic learning environments. Are you...

read more