Several industries including hospitality, retail and healthcare are seeing a major revolution right now. Digitization is making businesses increase the use of social media, digital signage kiosks, geo-locators and online marketing strategy. Moreover, in order to integrate brick and mortar into these trends, business owners must also be tech savvy just as the sales department.
Some of the vital benefits of digital kiosks are that they can be used to communicate several announcements, real time schedules, timetables, emergency information and product descriptions in just a few seconds. This investment will give companies in the retail industry a competitive edge.
So how can businesses use digital signage kiosks to enhance businesses? This product is currently driven by demand and opportunity, thereby dropping the cost of digital screens and making it a popular option for business owners.
Improved customer service
Customers feel instant satisfaction when they are served with technology, and even more when they are interactive kiosks. So, a static sign will always lose in comparison to a digital sign that provides directions to customers to make a purchase. Moreover, in today’s world, people enjoy being independent and doing things their own way. By empowering customers with digital retail service kiosk solutions, you are allowing them to achieve their craving while also avoiding long queues and wait times. Furthermore, if a business uses high-quality software for its kiosk, customers will feel secure in giving out personal information. This in turn enhances company image while putting the customer at ease.
Although the initial financial burden of an interactive digital signage investment may be heavy, in the long run, you will save money as a result of no print and administration costs. Consider this a one-time capital investment that has to be withdrawn from the business development budget and not your marketing budget.
Improve business efficiency
Touch screen retail kiosks are automated service solutions that can be used 24/7 without needing a break, sick leave or holiday. Businesses are guaranteed a consistent, high quality user experience that will significantly reduce the burden on employees as they have to answer the same questions again and again. By allowing the kiosks to provide easily-accessible information and facilitate basic transactions, employees will have more time to focus on other business responsibilities.
Effective data collection and targeted messaging
Companies can incorporate quick surveys into digital signage kiosks as there is a high probability that customers will fill in the required information. As a result, companies can obtain useful information such as customer views, trends, habits and other product related information.
By learning more about your customer’s behaviors, you can adjust your business models accordingly and improve the buying experience for customers. You now have more information about the preferences of customers, so you can design your advertising to that particular target market and thereby increase sales.
Digital signage kiosks are a means of communicating promotions and reward programs to customers. Most businesses strategically place signage at checkout so customers will undoubtedly have a look at it and will probably resort to impulse buying. A study from DataTrend shows that there is a 30% increase in purchasing and in-store time for retail businesses that invest in digital signage for their retail store.
So, as you can see, there are several ways in which digital signage kiosk solutions can enhance customer experience. Every industry must recognize the importance of incorporating these self-service solutions in order to improve business.